WWE’s New Trademark is Taking Over Saturdays

Attribution @LymanGreen/CreativeCommons

World Wrestling Entertainment, Inc. (WWE), the American media and entertainment company primarily known for professional wrestling, has applied for a new trademark for SATURDAY NIGHT’S MAIN EVENT. Well, to be more specific, WWE has four new trademark applications, all for the mark SATURDAY NIGHT’S MAIN EVENT. The applications were all filed on August 11, and the applications were designated under international classes 009, 016, 025, and 028 (see U.S. Serial Nos. 90106771, 90106785, 90106802, and 90106818, respectively).

The applications cover a wide range of consumer goods, namely:

IC 009: Downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded phonograph records, pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; walkie talkies, protective helmets; sports helmets

IC 016: Cardboard and paper hangtags; packaging, namely blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children’s activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper

IC 025: Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas

IC 028: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; costume masks; novelty face masks; Christmas tree decorations

While it is unknown why they decided to go the route of four separate applications instead of just one application listing multiple goods and services, these aren’t the only applications that the WWE has for this mark. They also have a fifth live application for the same mark that was filed in September 2018 (see U.S. Serial No. 88129069), and they even have a live registered trademark for this same mark (see U.S. Reg. No. 3832577).

WWE has several television programs, including:

  • Monday Night Raw;
  • Friday Night SmackDown;
  • NXT (which airs on Wednesdays);
  • Total Divas (which aired its ninth and final season on the E! network in December 2019);
  • Total Bellas (which will premiere its sixth season on the E! network in the fall of 2020), and;
  • Miz & Mrs (a reality series broadcasted on USA Network)

It seems that WWE has its focus primarily on its main wrestling shows, so there’s speculation as to whether this trademark registration may indicate that WWE plans on adding a Saturday night program to its roster of wrestling shows.

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