Sunrise Inc., the Tokyo, Japan-based animation company, has recently filed a new Japanese trademark application. The application is for the mark ‘LOVE LIVE! SUPERSTAR!!’ The application was filed at the Japanese trademark office on June 16, 2020, and was published by the Japan Patent Office on June 30, 2020, according to AnimeNewsNetwork.
[NOTE: the publication of a trademark from the Japanese trademark office does not mean that the trademark has been granted to the applicant. It simply means that the Japan Patent Office has officially made the trademark application public, which, unlike in the United States, does not happen automatically after filing a trademark application. In Japan, it typically takes one and a half to two years to obtain a trademark registration, and that’s if no office actions are issued from the Japan Patent Office. If they do issue an office action, that could add an additional six months to the application timetable.]
Crunchyroll has reported that the application for the mark covers several goods and services, including anime and television dramas, video and mobile games, beer and food-related products, merchandise, trading and photo cards, and wholesale business practices.
Fans of the series hope that this will mark the next entry in the “Love Live!” series, which includes other titles such as “Love Live! School Idol Project,” “LOVE LIVE! Sunshine!!,” “LOVE LIVE! The School Idol Movie,” “Love Live! Nijigasaki High School Idol Club,” and the mobile game “Love Live! School Idol Festival All Stars.” The main story plot behind the franchise is that a group of girls come together to create a school idol group in order to save their school from being shut down due to steadily decreasing enrollment numbers.
[NOTE: an ‘idol’ or ‘idol group’ is a coined term used to describe Japanese entertainers. They typically start off very young, are always marketed to be very cute, and are often trained to sing, dance, MC, voice act, entertain, model, and play musical instruments. Their public image has to be perfect, so no scandals or controversies of any kind are allowed because an idol is supposed to be a reflection on Japanese society and a model of the ideal Japanese young person, and therefore their image must be flawless.]
Sunrise Inc. is a subsidiary company of Bandai Namco.