Square Enix Files New Trademark Applications for “Live A Live” in Europe and Australia

Attribution @jpellgen(@1179_jp)

Square Enix Co., Ltd. (Square), the multinational Japan-based major video game developer, seems to be getting ready to revive an old gaming franchise that many thought was long forgotten. Square has filed two international trademark applications for the mark “LIVE A LIVE.” The applications were filed July 2 in Australia, and on July 6 in Europe. Both applications categorized the mark under international classes 009 and 041, and list the similar types of goods and services in both applications, which are:

IC 009: Computer game software; video game software; virtual reality game software (both EU and AU applications)

IC 041: Providing on-line computer games; providing on-line video games (EU application)

IC 041: Providing non-downloadable on-line computer games; providing non-downloadable on-line video games (AU application)

“Live A Live” is an old JRPG (Japanese role-playing game) that was developed by Square Enix and released in September 1994 for the Super Famicon. The title was released only in Japan, and was never released outside of Japan. The game was also re-released for the Wii U virtual console (Japan only) in 2015. At the time, Square Enix was known as just ‘Square’ as it had not yet merged with the Enix Corporation, another video game development company that is now defunct. The game was made up of seven different sequences, with each sequence taking place in a different historical time period, and each historical time period was played by a different protagonist.

With the marking of these new trademark applications, some are hopeful that this means the game will finally make its way to other countries besides Japan, especially since Square Enix recently revealed that they would be announcing a host of new game titles between July and August 2020.

The Australian trademark application can be viewed here. The European Union trademark application can be viewed here.

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