Samsung, the South Korean tech giant, filed a new trademark application in South Korea for a Galaxy Watch logo. Samsung’s latest smartwatch in the works, currently referred to as the Gear S4, has led many to believe that the upcoming smartwatch will operate on Android software, more specifically, Wear OS software. Wear OS is Google’s wearable device software.
So far, Samsung’s prior smartwatches has all been released under the ‘Gear’ name. This new trademark registration indicates that the company might be considering shifting their wearable devices to take on the ‘Galaxy’ name, which is very well-known among Samsung’s mobile phones. The name change could help the line of smartwatches sell better, since the wearable device market is currently populated by Apple and Fitbit.
If Samsung adds the Galaxy name to their smartwatches, then that would also indicate the switch to the operating system, as while Samsung’s ‘Galaxy’ devices usually run on the Android operating system, their smartwatches have typically run on the Tizen-based operating system, which is argued to be less user-friendly than Tizen. Tizen is a mobile operating system created by Samsung under an open source governance.
Several sources have argued that even though Samsung has not actually confirmed that they will bring their smartwatches under the ‘Galaxy’ trademark, since Samsung has from long ago used ‘Galaxy’ to brand its smartphones and tablets, that it would make sense to unify the brand by bringing wearable devices under the ‘Galaxy’ umbrella as well, and even more so, that Samsung should have done this a long time ago.
It has also been reported that Samsung filed a trademark application with the USPTO for the Galaxy Watch, and that the company has also started testing the LTE Gear S4 in the United States. The USPTO has also published a separate trademark application for the Galaxy Fit device, which is connected to something like a fitness tracker like the Gear Fit 2 Pro.