Nintendo’s New Trademark Applications for HeartGold & SoulSilver

Attribution @Mattjerome_88/CreativeCommons

Nintendo Co., Ltd. has once again filed for another set of Japanese trademark applications. The applications are for “Pokémon HeartGold” (商願2020-110933) and “Pokémon SoulSilver” (商願2020-110934). Both applications were filed on September 7, 2020, and the applications were made public by the Japanese Patent Office on September 23, 2020. Each applications covers over 50 different goods and services, which might look a bit lengthy at first, but at a closer glance seems to be typical for Nintendo’s Japanese trademark applications.

The Pokémon HeartGold and SoulSilver games were initially released in Japan on September 12, 2009, and on March 2010 everywhere else, for the Nintendo DS portable console. The Pokémon franchise is well-known for releasing games in sets of twos, with certain Pokémon only being available in each game. It’s designed in a way that requires players to buy both games (or have friends that own a copy of the other game) in order to catch all of the Pokémon in the region that the specific game takes place in).

This series of trademark filings makes it the fourth consecutive week of Nintendo trademarks published, as originally reported by Japanese Nintendo. I wouldn’t get too excited about this application though, as there is no reason to suspect that this application indicates the revival or remake of this dual series. Japanese trademarks typically lasts for about 10 years, so this trademark application could just be Nintendo attempting to renew its older trademarks, which is a business strategy not unique to Nintendo.

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