Microsoft Files a New “Fable” Trademark Application

Attribution @BagoGames

Microsoft has filed a new U.S. trademark application for the FABLE mark (see U.S. Serial No. 90023489). The application was filed on June 26, 2020, and lists goods and services in international classes 009, 014, 016, 018, 020, 021, 025, 028, 041, and 042. Those goods are listed as:

IC 009: USB drives; cell-phone charging solutions; cellphone chargers; portable speakers; earbuds; headphones; cables

IC 014: Jewelry; pins; pin sets; buttons; magnets

IC 016: Stationery items; posters; stickers; sticker sheets; signage; award cards; code cards; note papers; note cubes; mousepads; cell phone holder; screen cleaner; office supply kits; swag bags; tissue paper; ribbons; lanyards; badges; journals; notebooks; pens, banners

IC 018: Bags; travel bags; duffel bags; luggage; laptop cases; console bags; backpacks; cinch packs; tote bags; accessory pouches; cell-phone cases; controller skin

IC 020: Furniture; mirrors

IC 021: Drinkware; coasters; insulated bags; coolers; tins

IC 025: Clothing; headwear; footwear; clothing, namely, t-shirts, polo shirts, button-down shirts, hoodies, jackets, caps, beanies, socks, shoes, shoe laces

IC 028: Toys; board games; action figures; game controllers for computer games; gaming headsets for use in playing video games

IC 041: Providing information on-line relating to computer games and computer enhancements for games; entertainment services, namely, providing an on-line computer game; providing on-line electronic publications, not downloadable; publication of electronic books and journals on-line; entertainment information

IC 042: Non-downloadable computer game software; providing a web site featuring technology that enables users to create, upload, and share user-generated videos based on computer game play.

Despite the news that is currently circulating about this trademark, this is not actually a renewal of the old trademark registration (see U.S. Reg. No. 2926617). It is a new trademark application, listing a completely different set of goods and services, which simply mentions in the application, the fact that the mark has a previous registration by the same owners of the mark being applied for. There are many strategic reasons why an applicant/business/mark owner might indicate on a new trademark application that the mark has a prior registration.

Surprisingly, it is worth noting that nothing in this list of items mentions any video games, only “gaming headsets for use in playing video games,” which raises the important question of whether we will actually see a ‘Fable’ video game in the future, as several other news sites are implying. The list of goods and services reported do not seem to indicate as such, but merely that the term would be used on a variety of bags, office supplies, and other merchandise. Despite what other sources are claiming about this event, nothing in the details of this new application hints at the coming of a new Fable video game.

With that being said, Microsoft already has a live trademark registration for FABLE regarding video games (see U.S. Reg. No. 2926617), so it’s not something that they would have needed to file for again with this new application. So it could be implied that Microsoft plans on selling a bunch of Fable-branded merchandise, and what better way to sell new merchandise than with a new Fable game? It’s definitely not an implausible inference that can be made from the new application, hence all of the rumors that a new Fable game might be coming in the future.

The ‘Fable’ franchise is a series of RPGs (role-playing games). The last entries in the series are “Fable Fortune,” a digital collectible card game originally released in 2017 for Windows and the Xbox One; and “Fable: the Journey,” released in 2012 for the Xbox 360 Kinect.

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