Microsoft Attempts to Trademark the Name of its Next-Gen Console, the “Xbox Series X”

Earlier this month, Microsoft Corporation, the major American multinational technology company (more commonly known as just ‘Microsoft’) filed two U.S. trademark applications in connection with the company’s popular gaming console, the Xbox.

The trademark applications are for “XBOX SERIES” and “XBOX SERIES X”, and were both filed on June 9, 2020 (see U.S. Serial Nos. 88956511 and 88956509, respectively). The marks were both designated under international classes 009, 028, and 041, and list the same types of goods and services in both applications, which are:

IC 009: Apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable media, computer software, blank digital or analogue recording and storage media; computers and computer peripheral devices; recorded video game programs; downloadable video game software

IC 028: Games, toys and playthings; video game apparatus; video games consoles; video game consoles for use with an external display screen or monitor; controllers for game consoles; game controllers in the nature of keyboards for computer games; video game interactive remote control units

IC 041: Education; providing of training; entertainment; sporting and cultural activities; providing online non-downloadable game software; providing temporary use of non-downloadable game software

The “Xbox Series X” is the name of Microsoft’s next generation gaming console, and boasts a lot of advanced specs, including 12 teraflops of power, 1 TB custom SSD, 4K and 8K ready graphics, and up to 120 FPS. The console also claims to significantly reduce waiting / loading times during gameplay, a “Quick Resume” function that enables players to seamlessly switch between different games and will instantly resume a game from where you last left off, and a new type of wireless controller that allows players to smoothly capture and share content while in the midst of gameplay, and even has compatibility for use with other supported consoles, PCs, and mobile devices.

The console is currently scheduled to be released during the 2020 holiday season.

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