Marvel’s New Trademark Filings May Indicate a Change in the Spider-Man Universe

Attribution @HinaIchigo
Attribution @HinaIchigo


Earlier this month, Marvel Entertainment, the major entertainment company and book Disney subsidiary, announced that they are going to launch a new, “multi-platform animation franchise” in 2018 titled “Marvel Rising.” The franchise is supposed to feature the next generation of Marvel superheroes, and will have a large focus on the character “Spider-Gwen” with her new secret alias, “Ghost-Spider.”

Marvel has recently filed six separate trademarks for the Ghost-Spider character. This character is the Gwen Stacy of Earth-65, a dimension of Earth where it was Gwen Stacy who was bitten by a radioactive spider instead of the original Spider-Man character Peter Parker.

A very interesting question, which was posed by Bleeding Cool, is whether the name Ghost-Spider will apply to the Spider-Gwen comic(s) as well as this new animated series? Is Marvel’s trademark filling an indication that they intend to add this character to the Marvel Cinematic Universe (MCU)? It would be very interesting to see the Ghost-Spider character have their very own movie within the MCU. The six separate registration filling categories were for:

(1) Education and entertainment services

(2) Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games for use with or without an external display screen or monitor; skins for covering and protecting apparatus; paper party favors; paper party hats; Christmas stockings; Christmas tree ornaments and decorations; snow globes

(3) Bags; backpacks; calling card cases; coin purses; fanny packs; key cases; luggage; luggage tags; purses; umbrellas; wallets

(4) Clothing, footwear and headwear

(5) Paper and paper articles; cardboard and cardboard articles; printed matter; publications; books; photographs; portraits; paintings; photo-engravings; stationery; office and school supplies; school supply kits; temporary tattoo transfers; foam stamps; party bags; plastic sandwich bags; shopping bags

(6) Apparatus for recording, transmission, processing, and reproduction of sound, images, or data; audio books; audio and visual recordings; video game software; computer programs and software; digital media; downloadable electronic publications; downloadable game software; downloadable mobile applications; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers; microphones; helmets; flotation vests; protective face masks not for medical purposes; snorkels; swimming goggles; swim masks

Many sources have speculated that the Spider-Gwen comics will keep its name despite the character name change since it does not appear that Marvel has filed any copyright registrations or trademark filings for any Ghost-Spider comic books. What can be confirmed is that you can definitely expect to see several productions from Marvel regarding the Spider-Man universe, and hopefully more intellectual property registrations.

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