Hollywood socialite and media personality Kim Kardashian-West has filed six new trademark applications, each for the mark KKW HOME. The applications were all filed by Kimsaprincess Inc. (one of the Kardashian’s holding companies) on August 26, and the applications were designated under international classes 003, 004, 021, 024, 027, and 035 (see U.S. Serial Nos. 90139342, 90139375, 90139446, 90139556, 90139658, and 90139754 respectively).
The applications cover a range of home décor and furniture, specifically:
IC 003: Room fragrances; air fragrance reed diffusers; scented oils
IC 004: Candles
IC 021: Electric aromatherapy diffusers; bath products, namely, body sponges and loofah sponges; bathroom caddies for household use; bath accessories, namely, cup holders, toothbrush holders, toilet paper holders, soap dishes and soap dispensers; wastebaskets; trays for domestic purposes; household containers for storing and organizing cosmetics, cosmetics accessories, skincare and skincare accessories; baskets for domestic use; bowls; candle holders; and containers for household use
IC 024: Towels; shower curtains, liners, rods and rings; textiles for home furnishings, namely, household linens, bath linens, bed linens, kitchen linens and table linens; drapery; afghans; throws; comforters; bed blankets
IC 027: Bath mats; rugs
IC 035: Retail store services featuring gifts, general consumer merchandise, bath and shower products and accessories, bedroom furnishings and accessories, and home furnishings and accessories; providing information about commercial business and commercial information via the global computer network
According to People, Kardashian-West has yet to officially announce her expansion into the realm of home décor.
This just seems to be another market that Kardashian-West is trying to conquer, as she already has successful cosmetics/fragrance and shapewear businesses, a mobile game, and her famous reality TV series Keeping Up With the Kardashians, which has been running since 2007 and currently has 18 seasons.