Nintendo Co., Ltd., the globally recognized, Kyoto-based Japanese video game company, has recently filed applications for seven new trademarks in the Japan Patent Office (Japan’s governmental body responsible for handling both patents and trademarks).
These trademarks were applied for on May 12, 2020 and were published on June 8, 2020. The seven marks are:
- ペーパーマリオ オリガミキング (商願2020-58981) (the Japanese characters for Paper Mario: The Origami King)
- Paper Mario The Origami King (商願2020-58982)
- Mii (商願2020-58983)
- EXCITE TRUCK (商願2020-58984)
- WAVEBIRD (商願2020-58985)
- GAME BOY ADVANCE (商願2020-58986)
- Wii U (商願2020-58987)
According to a report by My Nintendo News, Both the Paper Mario marks, and the ‘Excite Truck’ mark were filed in the machinery and equipment category. The ‘Wii U’ and ‘Game Boy Advance’ marks were filed in the machinery and equipment, and toys categories, and the ‘Wii U’ was also filed in the education / entertainment category. Finally, the ‘Wavebird’ was filed under toys, and the ‘Mii’ mark was filed in both the machinery and equipment, and the education / entertainment categories.
Paper Mario: The Origami King is scheduled to be released on July 17, according to Nintendo Life. Other marks like “Excite Truck,” “Wavebird,” “Game Boy Advance,” and “Wii U” are references to older Nintendo games and hardware. The “Mii” mark refers to the name of Nintendo’s (slightly) customizable avatars used across some of its games.
Nintendo Life also reported that in January 2020, Nintendo Co. applied for 39 trademarks in Japan, which consist of:
Freaky Forms, Kirby’s Adventure, Kirby Air Ride, Kirby 64 The Crystal Shards, Kid Icarus, Jam With The Band, Golden Sun Dark Dawn, Dillon’s Rolling Western The Last Ranger, Face Raiders, Eternal Darkness, Majora’s Mask, Card Hero, Balloon Kid, Animal Crossing City Folk, Alleyway, WarioWare Smooth Moves, Wave Race, Mario Sports, Mario vs. Donkey Kong Mini-Land Mayhem!, Urban Champion, The Wind Waker, The Adventure of Link, Swapnote, Super Mario World, Super Mario Sunshine, Steel Diver, Spirit Camera, Kirby Mass Attack, Skyward Sword, Shadows of Almia (Pokémon Ranger), Radar Mission, Pushmo, Pullblox, Phantom Hourglass, Ocarina of Time, Nintendo Presents Style Boutique, Nintendogs + Cats, Mario vs. Donkey Kong Minis March Again!, and Cruis’n.
Nintendo has also been really active in trademark filings in the United States. The company has filed eight U.S. trademark applications in the first quarter of 2020 (U.S. Serial Nos. 88779610, 79282218, 79283844, 79284499, 79285948, 79284404, 79284393, and 79284429), and has nineteen other trademark applications that have either already been, or will be, published for opposition (meaning that anyone with an interest in the proposed mark can challenge Nintendo’s right to be given its applied for trademark by filing an opposition proceeding).
Just because a trademark is filed does not mean that there are any new IPs that will soon be released to the public. Sometimes trademarks are filed to protect the owner’s IP interests in that trademark.