Microsoft Files a New “Fable” Trademark Application

Microsoft has filed a new U.S. trademark application for the mark FABLE. Does this mean that the company has plans to finally introduce another video game entry into the “Fable” franchise? Or is it simply a mark for other types of merchandise? Click on this article link to learn more.

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Sunrise Inc. Files a New Trademark Application for “Love Live! Superstar!!”

Sunrise Inc., has recently filed a new trademark application for the mark ‘LOVE LIVE! SUPERSTAR!!,’ which fans are hoping marks the next addition to the ‘LOVE LIVE’ franchise. Click on this article link to learn more.

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Microsoft Attempts to Trademark the Name of its Next-Gen Console, the “Xbox Series X”

Earlier this month, Microsoft filed two U.S. trademark applications for the ‘XBOX SERIES X,’ which is the name of the company’s next-gen gaming console, and for another trademark simply known as ‘XBOX SERIES.’ Click on this article link to learn more.

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Nintendo Balances the Scales of Their Trademarks by pursuing “PokéToon” and Letting go of “Eternal Darkness”

Nintendo is still in the news with another new Japanese trademark application, as well as reports of Nintendo abandoning one of its U.S. trademark applications. Click on this article link to learn more.

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Activision Blizzard Gets to Keep Using “Humvee” Mark in a First Amendment Victory

Today, we’re giving an update to a case we first wrote about in November 2017, where AM General LLC, makers of the Humvee military grade vehicle, sued the gaming company Activision Blizzard, over Blizzard’s use of the “Humvee” mark in Blizzard’s famous ‘Call of Duty’ video game franchise. Which part prevailed in this litigation? Click on this article link to learn more.

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Is Nintendo Gearing up for Something Big With These Seven New Japanese Trademark Applications?

Nintendo, the famous video game company headquartered in Kyoto, Japan, has recently filed applications for seven new Japanese trademarks. Click on this article link to see what those trademarks are and to learn more about each of them.

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The Wanda Group Opposes Marvel’s “Wandavision” Trademark Application

Marvel, the famous subsidiary owned by the Walt Disney Company, is having one of its U.S. trademark applications for ‘WANDAVISION’ opposed by the Wanda Group, a very large Chinese conglomerate based in Hong Kong. The opposition proceeding seems to be filed just in time to potentially delay the release of Wandavision on Disney+. Click on this article link to learn more

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“Milly Rock” Dance + Fortnite Lawsuit = Are Dance Moves Protectable IP?

Several performers and other artists have voiced concerns or given criticism about their signature dance moves being used in Fortnite Battle Royale as purchasable “emotes,” which range from actions, gestures, and dances that character can act out at different points in the game. Well 2 Milly, the rapper behind the “Milly Rock” dance, is taking Epic Games to court over their “swipe it,” which is an exact copy of the ‘Milly Rock’ dance, on the grounds that the artist who originally created the dance should be compensated since Epic Games makes money by selling emotes to players in Fortnite. Click on this article link to learn more.

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