2020 is looking to be a very productive year for Cardi B. The Bronx-native rapper (whose real name is Belcalis Almánzar) has had a lot of trademark activity this year. The rapper has filed quite a few trademark applications under the corporation name Washpoppin, Inc., which is the corporation Cardi made to house her entertainment services, makeup lines, and what looks to be a soon-coming clothing line. A look into each of these trademark applications says a lot of what people might expect to see from the rapper in the future.
The first trademark application was a recently filed application for the mark “CARDI B” for use with clothing, specifically: “tops as clothing, bottoms as clothing, clothing for adults, shirts, hooded sweatshirts, clothing for children and babies, bibs for babies and onesies; [and] headwear.” The mark was applied for on June 5 (see U.S. Serial No. 88949738). It’s no surprise that the rapper would develop an interest in children’s clothing. With Cardi having a two-year old daughter, Kulture Kiari, and continuously shutting down rumors of a second pregnancy for quite some time now, children in general seem to have been closely associated with Cardi for a while now, so she might as well make the most of it.
Cardi also has two U.S. trademark applications that were published for opposition on June 2, 2020. The applications are both for the mark “CARDI B,” and were filed for use with “footwear” and cosmetics and skin care products (see U.S. Serial Nos. 88779635 and 88831645, respectively).
Another trademark application filed by the rapper was also for the mark “CARDI B,” and (see U.S. Serial No. 88889575). The mark was applied for on April 27, in international classes 009 and 041 for the following goods and services:
IC 009: Audio and video recordings featuring musical entertainment; digital media, namely, downloadable audio files and downloadable audio and video recordings featuring musical entertainment; downloadable musical sound recordings; downloadable video recordings featuring musical entertainment; musical sound recordings; musical video recordings; video recordings featuring musical entertainment.
IC 041: Entertainment services in the nature of live musical performances; entertainment, namely, personal appearances by a musician; entertainment in the nature of visual and audio performances by a musical artist; entertainment services, namely, providing a web site featuring non-downloadable musical performances, news, articles, reviews, photographs, other information and non-downloadable multi-media materials in the nature of photos and video clips relating to a performing and recording musical artist; entertainment services, namely, providing non-downloadable pre-recorded music, information in the fields of music and entertainment, commentary and articles about music and entertainment, all online via a global computer network; providing non-downloadable digital music via a global communications network; fan club services.
Cardi B’s U.S. trademark application for “BOCKTAILS WITH CARDI B” was also published for opposition in May 2020. The mark was filed for use with clothing, alcoholic beverages, and entertainment services (see U.S. Serial No. 88435521).
With all of this activity, it’s hard to imagine not seeing a lot more merchandise from Cardi either later this year or in 2021.