A General Look at the IP Filings Surrounding This Year’s E3 Convention

Attribution @OscarRohena
Attribution @OscarRohena


In less than a month, this year’s Electronic Entertainment Expo, more commonly known as E3 2018, will take place. This means that now is as good of a time as any to check in and look at any intellectual property (IP) moves that are being made surrounding the upcoming expo.

Nintendo Co., Ltd., the Japanese home base of the major game developer, has applied for 15 trademarks in Japan, which is just in time for any E3 presentations that Nintendo might want to showcase during the expo. Of course, this does not mean that all of these will make an appearance during the expo, but the general expectation is that we’ll be seeing some of them sooner rather than later.

The trademarks are all categorized under “home video game program, smartphone program, as well as non-game related purposes (merchandising, etc.), and include:

  • Super Smash Bros. (only a trademark for the franchise logo)
  • Star Fox
  • F-Zero
  • Pikmin
  • Yoshi’s Island
  • Art Style
  • Flipnote Studio
  • Sin & Punishment
  • The Legendary Starfy
  • Nintendogs
  • Link’s Crossbow Training
  • Wii Fit
  • Wii Music
  • Wii Play
  • Wii Sports

NintendoWire has reported that Nintendo has also filed a trademark application in China for “Eevee”, which is the name of a popular character from Nintendo’s “Pokémon” franchise.

Nintendo isn’t just registering trademarks abroad, however. They have also filed a trademark application with the United States Patent & Trademark Office (USPTO) for “Pokemikke.” The trademark is categorized under tableware, watches and clocks, stationery, bags, bowls, tablecloths, and clothing. Other sources report that Nintendo filed a trademark application for Pokemikke in Japan in 2014.

Square Enix, another company that usually makes a presentation at E3, has filed a trademark application with the European Union Intellectual Property Office (EUIPO) for a new IP titled “Outriders.”

With the clock running down to game day, all of the major hardware and software developers within the video game industry are rushing to solidify their presentations for the show. This usually means that the public is going to get a show for all of the new IP titles being released either later this year or in 2019.

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