A General Look at the IP Filings Surrounding This Year’s E3 Convention

Attribution @OscarRohena
Attribution @OscarRohena

 

In less than a month, this year’s Electronic Entertainment Expo, more commonly known as E3 2018, will take place. This means that now is as good of a time as any to check in and look at any intellectual property (IP) moves that are being made surrounding the upcoming expo.

Nintendo Co., Ltd., the Japanese home base of the major game developer, has applied for 15 trademarks in Japan, which is just in time for any E3 presentations that Nintendo might want to showcase during the expo. Of course, this does not mean that all of these will make an appearance during the expo, but the general expectation is that we’ll be seeing some of them sooner rather than later.

The trademarks are all categorized under “home video game program, smartphone program, as well as non-game related purposes (merchandising, etc.), and include:

  • Super Smash Bros. (only a trademark for the franchise logo)
  • Star Fox
  • F-Zero
  • Pikmin
  • Yoshi’s Island
  • Art Style
  • Flipnote Studio
  • Sin & Punishment
  • The Legendary Starfy
  • Nintendogs
  • Link’s Crossbow Training
  • Wii Fit
  • Wii Music
  • Wii Play
  • Wii Sports

NintendoWire has reported that Nintendo has also filed a trademark application in China for “Eevee”, which is the name of a popular character from Nintendo’s “Pokémon” franchise.

Nintendo isn’t just registering trademarks abroad, however. They have also filed a trademark application with the United States Patent & Trademark Office (USPTO) for “Pokemikke.” The trademark is categorized under tableware, watches and clocks, stationery, bags, bowls, tablecloths, and clothing. Other sources report that Nintendo filed a trademark application for Pokemikke in Japan in 2014.

Square Enix, another company that usually makes a presentation at E3, has filed a trademark application with the European Union Intellectual Property Office (EUIPO) for a new IP titled “Outriders.”

With the clock running down to game day, all of the major hardware and software developers within the video game industry are rushing to solidify their presentations for the show. This usually means that the public is going to get a show for all of the new IP titles being released either later this year or in 2019.

9 thoughts on “A General Look at the IP Filings Surrounding This Year’s E3 Convention”

  1. With havin so much written content do you ever run into any issues of plagorism or
    copyright infringement? My blog has a lot of exclusive content I’ve either authored
    myself or outsourced but it looks like a lot of it is popping it up all over the web
    without my permission. Do you know any ways to help protect against content
    from being ripped off? I’d certainly appreciate it.

  2. I just like the valuable information you provide for your articles.
    I will bookmark your weblog and test once more here regularly.
    I am reasonably certain I’ll be informed a lot of new stuff right right
    here! Best of luck for the next!

  3. Generally I do not read post on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, very nice post.

  4. Can I simply say what a relief to search out somebody who truly is aware of what theyre talking about on the internet. You positively know the best way to convey an issue to light and make it important. Extra individuals have to read this and perceive this aspect of the story. I cant consider youre not more common because you positively have the gift.

Leave a Reply

Your email address will not be published. Required fields are marked *